India is fast growing economy, with opportunities for everyone who is willing to work hard and “make it” happen. With the rise in middle class population. Success is within reach for all those who have the determination and energy to seek it. There is a continuous need to perform, outlast and outshine others in the ‘competition’ – at work, at school and at play. All this requires more energy.
Avenues for entertainment and leisure are increasing constantly. We want to explore new places, play new sports, become more fit and make our kids go beyond the traditional focus on ‘studies’ and venture more into physical activities, sports, music and dance, often after school.
This puts a burden on our energy reserves. On the flip side, rapid urbanization is taking its toll on our living standards. Traffic problems, pollution, nuclear families are now normal - making it difficult to ensure that we have the right diet and the requisite energy to last through each day.